And the Emmy goes to…
Monday, September 22nd, 200830 Rock has been a favorite of mine since day one. Which says quite a bit, since I really don’t care for today’s programming. Needless to say, I was pleased with the Emmy outcome. And I believe Alec Baldwin was genuinely surprised to receive Best Lead Actor, assuming Steve Carell had it in the bag. (Genuine feelings—imagine that in today’s egocentric society.)
When it comes to programming, I can’t stand reality TV and I just about cried when they cancelled West Wing (surprise, surprise). But, I read the trades and am familiar with the content offered on today’s boob tube. And, after last night’s results, something was confirmed for me: cable television is the dark horse, taking home a surprising percentage of the awards.
I will always be a broadcast television guy. No one delivers local news better than the local affiliate. But when it comes to programming, viewers have far more to choose from with cable in the mix. And for those of us in the advertising business, it bodes well for us. More airtime, more selection, regionalization and packages: all of which provide our clients with more affordable options.
