I know that and you know that but it still does not mean we should all roll up the carpet and shut out the lights. One of the toughest things to not do in a down economy is be too careful or too scared. Right now I see too much of both.

I talk to others in our business and they say the same thing: our clients complain that nothing works but they won’t change what they’re doing either! What is wrong with this picture? This is the time that agencies and clients should be trying new things not spending time being afraid to be different.

The old adage is that you cannot spend yourself out of a down economy. Okay I get that. But who says we should be afraid of changing our marketing approach? Who says we can’t look at some new ideas? What’s the worst that could happen? It might work!

Those of us on the agency side have to do the same thing. We have to retire our fears and suggest new ideas. If the old stuff we suggested is not working, why keep doing it? This industry is not an exact science, nor do I walk on water. (I got wet the last time I tried.)

If we agencies want to keep our clients we must be unafraid. We must tell them it’s time to change what they have been doing. Look at it this way…more of the same isn’t going to get there anywhere. They don’t need us to keep doing what they were doing before us!

Change or perish–that is my new mantra…now, if I can get all my staff and clients to see the light, then maybe I’ll try that walking on water thing again.

This entry was posted on Tuesday, July 15th, 2008 at 9:28 am and is filed under Advertising, Current Events, Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.