You know the saying, “While the cat’s away the mice will play,” so here I am, guest blogging for the Boss. I’ve never been invited to sit in his seat for the Woody and Al show (thank goodness), but I have had a chance to “stand in” for the boss here and there for other activities. Granted, it’s usually on the rare occasion when he doesn’t want to do something or he can’t. But nonetheless, “stand in” should probably be part of my job description.

As a public relations professional I find myself being others every day. I often speak on my clients’ behalf and advise them what to say—sometimes I even script it for them. I write editorials from their point of view and I help (with a great team of others here at the office) determine what’s best for them in the marketing world.

My job is to find a way to one-up my clients over their competition. I have to find that something that makes them the better option. To best determine how they have a leg up over their competitors, I have to pay close attention to the competition. Impressions are everything to me and I do a lot of pseudo-investigating. I watch people closely. I pay close attention to customer service. I price shop, comparison shop and window shop.

I guess you could say my profession has made me an informed consumer and in some regards, more of a loyal customer. Being a “stand in” isn’t so bad. In fact, it’s probably saved me money (my husband can thank me later) and I like to think it has contributed to the success of my clients. It’s a win-win all around. Now if only I could find a way to “stand in” for the Boss when he visits the satellite office in Florida…

This entry was posted on Monday, April 14th, 2008 at 8:32 am and is filed under Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.