That’s right! Sounds simple doesn’t it? Well it’s not. Having the right people in your advertising agency can make all the difference. I know plenty of agencies that have really creative people with great ideas. But that’s not enough. You must be able to explain your idea not only to the client, but also to your co-workers.

Many times selling a concept to a client is left to the account team. So what happens if the creatives and the account team are not on the same page? I’ll tell you what happens. You lose a client and have bad morale in your building.

I have stressed over the years that I would rather have a senior staff that gets along and sees the big picture, with a few young folks sprinkled in for energy, than any other combination. Chemistry not only works in the lab–it works in business. Especially our business.

Too many agencies often don’t make the right hiring decisions. (Yes, I can think of a few in the last 10 years.) You CANNOT just hire creative people who think they have all the answers. You must hire people who can, and more importantly will, work collaboratively. I stopped checking references of potential hires many years ago because all I found in today’s litigious society were people who would tell me lies or worse–nothing. So now I let other people interview potential new hires. They give me additional feedback as to whether or not this person fits our culture. A final thought–don’t be afraid to trust your gut. The reason we are successful entrepreneurs is because we were unafraid.

Making good advertising means hiring good people!

I’ll tell you who they are. Dobson is the head of an organization called “Focus on Family,” www.family.org, and Bauer is the head of an organization called “Our American Values,” www.ouramericanvalues.org. Both of these groups have been categorized as “evangelical Christian” groups. What they seem to want you to do, at least in this blogger’s opinion, is forget that the United States Constitution talks about separation of church and state.

They along with the Reverend Jesse Jackson and Reverend Al Sharpton want religion to lead you all-not only to the promised land-but to their political candidate of choice.

In the case of the “evangelicals,” if you are not pure enough of thought and agree with their litmus test, you do not get to pass go or get their endorsement for President. (True confession here, I’m for Rudy.)

We have big issues facing this country like the war in Iraq, the economy and Social Security. Both the Republican party and the Democratic party need to stand up to these folks. None of them have ever been elected to a damn thing but they insist that all candidates must pass muster. I for one would like to vote for somebody who does not pander to these folks and their oversized egos who talk about the Republic like they own it BUT don’t seem to have read the United States Constitution. I respectfully note the following excerpt:

Article. VI.
“All Debts contracted and Engagements entered into, before the Adoption of this Constitution, shall be as valid against the United States under this Constitution, as under the Confederation.

This Constitution, and the Laws of the United States which shall be made in Pursuance thereof; and all Treaties made, or which shall be made, under the Authority of the United States, shall be the supreme Law of the Land; and the Judges in every State shall be bound thereby, any Thing in the Constitution or Laws of any State to the Contrary notwithstanding.

The Senators and Representatives before mentioned, and the Members of the several State Legislatures, and all executive and judicial Officers, both of the United States and of the several States, shall be bound by Oath or Affirmation, to support this Constitution; but no religious Test shall ever be required as a Qualification to any Office or public Trust under the United States.”

Please note the last sentence it’s quite important.

What do you think of that? Well, for a guy who still believes he won the 2000 election, it probably made his day. But the bigger story here is the politics of the Nobel Committee. The Peace Prize has become as much a political statement as it has been anything else from the Liberal Dominated Norwegians. Hey, Kofi Annan, Gorbachev and Yasir Arafat have also won the dubious prize. Read the attached article by Doug Patton for a view the Liberal establishment may not like www.theconservativevoice.com.

They say this may force Gore to run for President. Somehow I don’t think Hillary is going to lose any sleep–but hey, the idea is getting play.

I did not see “the movie” but my liberal friends who did really did not like it and realized that the science it talks about is possible; however, it’s at the extreme edge of the realm of actions that COULD happen in the next 100 years (http://radioequalizer.blogspot.com/2007/10/al-gore-nobel-peace-prize-win-rush.html).

We all agree that we need to better protect our environment, but please, lets find a better spokesperson than some washed up Ex-Vice President who’s carbon footprint at his Tennessee mansion is obscene.

Let’s take politics out of the Peace Price award and make it more legitimate like the Chemistry prize. I mean come on, Yasir, Kofi and Gorbachev all won this dubious prize.