At first glance we would all say yes to that simple question. I mean radio, TV, newspapers, the Internet, RSS feeds, billboards, email…the list goes on.

We get our information and thus our exposure to goods and services from so many sources it’s sometimes hard for us to tell a client where to spend their money on advertising. Advertising is one of those words that is often misunderstood.

Yes, we have traditional advertising (radio, TV, newspapers, etc) and non-traditional advertising (RSS feeds, the Internet, viral marketing, etc). But one thing holds true for all of those mediums…if you have a good product at a good price you can generally create a market for yourself.

Hey, I’m not a genius and I’m certainly not the first guy in the business to admit we may have a few too many choices. Take Roy Williams. In his article about Pushing Past Media Overload he admits advertising isn’t what it used to be. But if you read his article, you will also see it [advertising] is not brain surgery— its common sense. In fact Roy has a few articles that cover the same subject and you can access them through the above URL.

Advertising agencies are not for everyone. Okay, get up off the floor. It’s true — we are not the right answer for many people. Why? Well for one thing we [agencies] don’t walk on water. The last time I tried that I got very wet. And second, we sometimes have a hard time dealing with potential clients who just want us to execute their plan. That’s not an “agency relationship” that’s a “vendor relationship” and that helps neither party.

So if you think you need help read more articles by folks like Roy Williams and if you find yourself even more confused by all the choices, call an advertising agency. But remember, if you want us to help you, you need to listen to us and we promise to listen to you. It can and does work.