My good friend Jody Reese, Publisher, Entrepreneur and all that crap, www.hippopress.com, is on a rant. And trust me there is nothing fun about a rant from a guy who buys ink by the ton. So to try and placate him (maybe get a free lunch), today’s lesson is about CONTENT!

Why the caps, you say? To emphasize that ads and press releases must be creative to get attention. I don’t care if you’re buying space in newspapers like Jody’s (hey two plugs one blog, I’m thinking steak), or the Union Leader, (oops, maybe soup), WZID Radio, WGIR Radio or WMUR-TV, if it’s not creative I don’t care what you are selling. Advertisers have got to stop worrying so much about price and placement and start worrying more about what the hell they are saying.

The best location for your ad in any medium, or for your press release, is worthless if it does not have a compelling message and folks that means WORDS. If you cannot afford an advertising agency like mine I understand but at least talk to your sales rep and get some advice about how to say what you need to say. And my other pet peeve is trying to fit the entire Encyclopedia (oops showing age again) in the ad. Less is more. White space is our friend. And that’s why this week’s blog is this short. Go forth and rewrite those ads and press releases.

This entry was posted on Monday, September 10th, 2007 at 4:03 pm and is filed under Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.