Hey, guess what? Advertising works!
I know. What a stunner coming from a guy who owns an advertising agency! But sometimes we think we are immune to what we do. So let me tell you what I did that made me realize advertising really does work.
My wife took me out on date night, and to my surprise, wanted to buy me some new golf shoes. Well there we were at the golf store and the sales guy and my wife kept talking about a particular pair of shoes, “Hey, those are the same shoes Tiger wears.” Now I did not just fall off the turnip truck. I did not expect that the shoes “Tiger wears” would totally improve my game but…what the hell.
Then I began to think. If one Tiger product is good for me, more must be better! Next thing I knew I was swept up in the Nike-hype about the new SasQuatch Driver and started hitting a few balls. I was smitten.
The day after date night I went back to the golf store and bought the driver…then a Nike golf glove, Nike head covers, Nike golf tees — but I drew the line at golf balls.
The point being: even my wife knew about Tiger Woods. She hates golf but she, like many, cannot get away from the pervasiveness of advertising in our society. Good advertising sells stuff. It’s okay it’s not a bad thing. But please don’t tell my wife about the driver yet — I kinda forget to tell her.