Hey, why should you? I’m just an ad guy trying to make a buck and thought maybe I might have an idea that could help you or your company. But hey, you most likely would be a real pain in the a** and why do I need that grief?

Not returning calls is one of my very biggest pet peeves. Why? Well, as this article also points out, it is damn rude. Okay, I know you are all busy executives with too much technology to deal with, but not returning calls is not only rude – it’s just plain bad for business. I tell my employees (and I do the same myself) that you need to return all calls. It’s not always easy and some days it’s down right annoying the calls I get. But other than investor calls, I try to call everyone back and would love the same courtesy.

So who are the biggest offenders in our business? That would be the folks who called ME and wanted to talk to ME about HELPING them with their advertising. So I spend some money on a pitch, go to a meeting and follow up with a phone call. Then…well they must have short-term memory loss since they forget they called ME in the beginning, they never take my call and I never hear from them again. Listen I know we don’t win every time we go pitch a prospective new client, but at least have the common decency to call and tell me where I went wrong or that you just aren’t interested and leave it at that. Is this really too much to ask?

The phone and voice mail are here for the duration and if you don’t use them correctly it will catch up with you. This arrogance of not returning phone calls only creates a good deal of anger in people, I see it more and more every day. People want to do business with people who are courteous – not folks that don’t care. Remember that as you get that phone call today from someone who might help you.

Another article of interest, if you share my opinion, can be found at
http://www.mobar.org/0f4af594-39c8-4ca1-8c1b-783f4733ff0b.aspx.

This entry was posted on Monday, June 11th, 2007 at 11:13 am and is filed under Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.