Comments on: Clients need to TRUST us more! http://blog.bggadvertising.com/2007/04/09/clients-need-to-trust-us-more/ Tue, 6 Jan 2009 01:59:57 +0000 http://wordpress.org/?v=2.1 By: Drew McLellan http://blog.bggadvertising.com/2007/04/09/clients-need-to-trust-us-more/#comment-3 Drew McLellan Tue, 10 Apr 2007 01:50:37 +0000 http://blog.bggadvertising.com/2007/04/09/clients-need-to-trust-us-more/#comment-3 Al, Ahh, it's my privilege to be your first comment! Good luck on the blog's launch. I am sure you will quickly find a devote following! As for this post -- I agree with you, of course. Our industry has not done us any favors however, in this arena. When clients read about bbillable hours inflating etc. -- they get suspicious and we all get painted by the same brush. We have to earn their trust. But it would be nice if they didn't start us off in the hole! Let us prove your faith in us is justified, not let us dig out of a hole that someone else dug. Drew Al,

Ahh, it’s my privilege to be your first comment! Good luck on the blog’s launch. I am sure you will quickly find a devote following!

As for this post — I agree with you, of course. Our industry has not done us any favors however, in this arena. When clients read about bbillable hours inflating etc. — they get suspicious and we all get painted by the same brush.

We have to earn their trust. But it would be nice if they didn’t start us off in the hole! Let us prove your faith in us is justified, not let us dig out of a hole that someone else dug.

Drew

]]> By: Joe Grant http://blog.bggadvertising.com/2007/04/09/clients-need-to-trust-us-more/#comment-4 Joe Grant Tue, 10 Apr 2007 13:12:40 +0000 http://blog.bggadvertising.com/2007/04/09/clients-need-to-trust-us-more/#comment-4 Al - Nice job on the blog. Keep it up! When it comes to agency client relationships, unexpressed expectations are planned resentments. Often both the agency and its new client engage each other thinking they both know what to expect. . . and frequently harbor assumptions quite different from the other party's. It's imperative that both the client and agency write a sort of "job description" detailing what each will do, outlining boundaries, authority, and responsibilities, and building in a mechanism for solving problems without things becoming contentious. Put it all down on paper - it will become a roadmap for sucess. Joe Grant Al -

Nice job on the blog. Keep it up!

When it comes to agency client relationships, unexpressed expectations are planned resentments. Often both the agency and its new client engage each other thinking they both know what to expect. . . and frequently harbor assumptions quite different from the other party’s. It’s imperative that both the client and agency write a sort of “job description” detailing what each will do, outlining boundaries, authority, and responsibilities, and building in a mechanism for solving problems without things becoming contentious. Put it all down on paper - it will become a roadmap for sucess.

Joe Grant

]]> By: Gordon Lewis http://blog.bggadvertising.com/2007/04/09/clients-need-to-trust-us-more/#comment-5 Gordon Lewis Tue, 10 Apr 2007 18:04:37 +0000 http://blog.bggadvertising.com/2007/04/09/clients-need-to-trust-us-more/#comment-5 Hey Al, Best of luck on your latest foray into the great unknown ... if anyone needs a great ad man they need look no further than right here ... you are the tops, my number one (#1) go to man when it comes to anything directly or even remotely related to the people game of advertising ! Gordon Hey Al,

Best of luck on your latest foray into the great unknown … if anyone needs a great ad man they need look no further than right here … you are the tops, my number one (#1) go to man when it comes to anything directly or even remotely related to the people game of advertising !

Gordon

]]> By: Steve Gasco http://blog.bggadvertising.com/2007/04/09/clients-need-to-trust-us-more/#comment-6 Steve Gasco Thu, 12 Apr 2007 10:38:58 +0000 http://blog.bggadvertising.com/2007/04/09/clients-need-to-trust-us-more/#comment-6 Al, good job. Now if your golf game could reach the same level as this blog! Steve Al, good job. Now if your golf game could reach the same level as this blog!

Steve

]]> By: ann marie http://blog.bggadvertising.com/2007/04/09/clients-need-to-trust-us-more/#comment-7 ann marie Thu, 12 Apr 2007 17:58:20 +0000 http://blog.bggadvertising.com/2007/04/09/clients-need-to-trust-us-more/#comment-7 so in other words.......it isn't about the book learnin'....it's about experience..earning trust..common sense..an ability to know what the client needs...and his target audience..to be good talkers as well as heightened listeners.. have i learned something being with you for four years?? your hospitality director ann marie---- (who has a BA from BU and Masters degrees from Simmons and Lesley with certifications from Northeastern)look how far that's gotten me! so in other words…….it isn’t about the book learnin’….it’s about experience..earning trust..common sense..an ability to know what the client needs…and his target audience..to be good talkers as well as heightened listeners..
have i learned something being with you for four years??
your hospitality director ann marie—- (who has a BA from BU and Masters degrees from Simmons and Lesley with certifications from Northeastern)look how far that’s gotten me!

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